Sexy Serifs [article originally on Brand New]

For over 30 years, if you ask any girl she’ll tell you, Victoria’s Secret is one of her favorite shoppes that makes her feel like a woman. From fragrances, to nities, to lip gloss, I go IN, when I step in there. As a designer, I’ve always been a fan of their packaging design and in-store signage. It’s sexy to say the least. I stumbled across a great article that details their logo revamp (yes, they did that a couple years ago). To the common shopper, it’s nothing to speak of. To a designer, it was a welcomed and necessary update by Mucca Design. Enjoy! Sexy Serifs – Brand New.

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